Using CTV Advertising to Boost Car Dealer Sales Connected TV (CTV) advertising is becoming critical for the automotive industry to reach more people and accurately target their ads. CTV advertising lets these car dealers and makers create ads that feel personal to the people watching them by using detailed information about what viewers like. It … Read more
Creating Omnichannel Content For Dealership Marketing Navigating the fast-paced world of dealership marketing can feel like trying to solve a complex puzzle, but with the right strategy, all the pieces can fit perfectly together. This is where creating omnichannel content steps in—like the master key that unlocks a seamless, engaging experience for every potential car … Read more
Using AI To Promote Car Dealerships and OEMs If you’re considering integrating AI in your automotive marketing but haven’t started yet, now’s the time. Almost half of all marketers feel a bit scared about bringing AI into their daily tasks, but the truth is that AI can make big things happen without costing a fortune. … Read more
Conquest Email Marketing For Dealerships One of the most effective strategies for car dealers to expand their customer base and increase sales is incorporating conquest email marketing, a targeted approach designed to attract potential customers who have not yet engaged with your dealership’s brand. This method helps you connect to new prospects by leveraging consumer … Read more
Improve Dealer Sales and Lead Generation Through Geofencing Car dealerships constantly seek strategies to stand out against the competition and attract more customers. One such strategy that has gained popularity is geofencing email campaigns, a location-based strategy that allows automotive businesses to target potential customers within a specified geographic area. By setting up a virtual … Read more
Auto Dealer SEO Services A search engine optimization strategy is required for automotive dealership websites to rank well in Google’s organic search results. Having an SEO professional optimize web pages on the dealer website and create new content to target automotive keywords along with a few other tactics is the only way you’ll start to … Read more
Getting Rid of Unsellable Vehicles at Dealerships Car dealerships always look for ways to move inventory quickly, but sometimes cars sit on the lot longer than expected. These “aged” vehicles can be challenging to sell, but with the proper marketing and sales strategies, dealerships can liquidate their inventory and free up valuable space on their … Read more
Automotive Dealers Lose Profit Selling at Vehicle Auctions Dealerships are known for selling cars to customers, but many also sell vehicles at auctions. Automotive dealers may have to sell cars at auctions because they are having trouble selling them to customers. However, it’s common for dealerships to lose money selling cars at auctions. For example, … Read more
Online Car Dealer Auction Platform InfoRide® Auctions is a leading platform that provides automotive reverse auction services to car dealerships and buyers. The company is dedicated to creating a transparent, efficient, and innovative marketplace that connects buyers and sellers, streamlines the bidding process and ensures the best possible prices for both parties. How Do InfoRide® … Read more