Tier 3 Automotive Advertising
Tier 3 Automotive Marketing
Local Automotive Advertising
Worth Advertising Group (WAG) creates profitable tier 3 marketing campaigns for individual franchises and larger dealer groups who own multiple car dealerships to help promote their business to the local consumer base.
Our automotive digital marketing agency helps car dealerships build local brand awareness by providing targeted mailing and email address lists to send direct mail and email marketing campaigns to consumers in your designated market area (DMA).
Tier 3 advertising campaigns are highly targeted at in-market car shoppers within your dealership’s DMA to ensure you communicate with consumers in the market for a car while maintaining contact with your dealer’s existing customer base to promote part sales and vehicle service.
Call the Worth Advertising Group automotive email marketing experts at 352-519-5852 to get started.
Tier 3 Automotive Campaigns
Tier 3 automotive marketing campaigns aim to create brand awareness for only the dealer. This direct type of advertising is typically spent on the Internet, TV, radio, and newspaper ads. It helps increase awareness of vehicle inventory and dealership specials by reaching consumers within the local market seeking to purchase something different or loyal to a specific brand of vehicle.
Advertising funds for tier 3 ad campaigns are almost always paid for by the dealership doing the advertising. Tier 3 automotive ads are designed to reinforce tier 1 and tier 2 ads and help drive traffic to a specific dealership; however, marketing budgets usually come from in-house funds, not from the OEM.
Some dealerships spend a lot of money on localized tier 1 automotive campaigns, while smaller dealers have to budget their funds to get maximum results from their ad spend. Tier 1 advertising comprises traditional retail campaigns with monthly promotions and in-stock-for-sale inventory ads.
What is Tier 3 Level Automotive Advertising
Local Campaigns For Car Dealers
Tier 3 automotive marketing focuses on the local level, highlighting the vehicles, services, and special offers available at individual dealerships. This approach diverges from broader national campaigns by aiming to connect dealerships with potential customers in their immediate area directly.
The goal is to boost the local dealership’s visibility, showcasing its unique promotions, service quality, and vehicle lineup to attract more visitors and increase sales. This strategy enables dealerships to stand out in the densely competitive local market and supports alignment with the manufacturer’s broader marketing initiatives through messages customized for the local community. Tier 3 marketing typically involves personalized advertising efforts, including email campaigns, that cater directly to the needs and interests of the local audience.
Looking For Regional or National Automotive Tier Marketing?
We also provide tier 2 and tier 3 automotive marketing to dealerships and dealer groups.
Tier 3 Automotive Campaigns
Tier 3 Automotive Marketing zeroes in on the local landscape, engaging directly with prospective customers at the community level, primarily through customized email marketing campaigns. This approach allows individual dealerships to harness their unique advertising budgets for local promotion.
The focus is on hyper-localized advertising strategies, including targeted email blasts, local TV and radio advertisements, and participation in community events and promotions. Tier 3 marketing is tailored to reinforce dealership identity and offerings within the local community, aiming to increase dealership visitations and highlight exclusive local deals and services.
By employing a personalized approach, these campaigns are designed to meet the specific needs and interests of the local market, aiding dealerships in enhancing their visibility and sales performance in their immediate area.
Tier 3 Automotive Emails:
Tier 3 Automotive Emails on local engagement, directly connecting individual dealerships with potential customers in their immediate vicinity, notably through personalized email marketing campaigns.
This strategy is tailored for local advertising, utilizing email campaigns alongside other local advertising mediums to highlight specific dealership promotions, offers, and events.
The aim is to increase foot traffic to the dealership and amplify local sales by addressing the direct needs and interests of the community, thereby enhancing the dealership’s presence and reputation at the local level.
Request a Quote for Automotive Tier 3 Email Services
Request a call with our automotive tier marketing consultant to see how your dealership can get more qualified offers from car buyers. We’ll arrange a day and time to discuss your email marketing requirements and goals.
- Directly Targets Local Car Buyers With Personalized Offers.
- Enhances Dealership Visibility Within The Community.
- Boosts Foot Traffic And Showroom Sales.
- Improves Customer Loyalty Through Regular Engagement.