What Does An Email Marketing Company Do? An email agency like Worth Advertising Group is a marketing company that specializes in email marketing campaigns. Automotive email marketing companies provide dealerships with the expertise and tools to create and execute successful email marketing campaigns that generate leads, build brand awareness, and increase sales. Email agencies offer … Read more
Online Reverse Auction Sites The emergence of online reverse auction websites and apps has revolutionized the automotive industry. These auction platforms provide a convenient and efficient way for car dealerships to sell cars they no longer want on their dealer lots. Each platform has unique features and benefits, and dealerships and buyers should carefully evaluate … Read more
Content Marketing For Auto Dealers Automotive content marketing offers a way to reach potential customers, establish relationships, and drive sales. Content marketing has become an essential component of any marketing strategy and a tactic many auto dealers don’t incorporate. The automotive industry is highly competitive, forcing car dealerships to find new ways to engage customers … Read more
How To Get Contacts For Car Sales Leads Unfortunately, sales leads are never free. Even if you do not have to pay out of pocket for them, you are investing your time to find leads online or through word of mouth. Generating leads is an essential part of the car sales process, as it helps … Read more
Purchase Bulk Email List of Auto Intenders Purchasing targeted in-market car buyer email lists are lists of individuals who are active in the market to purchase a car. These automotive email lists are segmented based on the customer’s car buying behavior, interests, and demographic information. By targeting these individuals, dealerships can reach potential customers who … Read more
Don’t Send Emails To Low-Quality Email Lists Sending emails to low-quality or invalid email addresses can be a waste of automotive dealership resources and budget. sending emails to low-quality or invalid email addresses can lead to low open and click-through rates, high bounce rates, and even get the sender’s domain blacklisted. To avoid these problems, … Read more
Upcoming 2023 Dealership Trade Shows & Conferences Planning to attend an automotive conference in 2023? Here is the latest information regarding upcoming automotive shows for car dealers, OEMs and fans of the industry. Please check the official conference websites for the latest, up-to-date information. Las Vegas Digital Dealer Conference & Expo – October 17-19, 2023 … Read more
Identifying the Right Customers For Your Dealership Dealerships should conduct basic research to determine the right type of customers they should target in their marketing campaigns. Dealers must create marketing strategies focusing on the car buyers’ needs and the type of customers who bring their vehicles in for service and repairs. Highly targeted campaigns have … Read more
Creating The Best Automotive Email Marketing Automotive email marketing, when done correctly, can and will produce results. It’s not a secret that email marketing is the best marketing method for connecting with local car buyers. When dealerships send out consistent email campaigns to communicate with their subscribers, they are more likely to retain them and … Read more
Small Dealerships Can Compete With Large Dealerships One of the biggest misconceptions is that small dealerships can’t compete with large dealer groups. This statement is inaccurate because many smaller dealerships can create marketing strategies that are very effective against dealer groups while using less marketing money. The key to successfully competing against dealer groups and … Read more