How Auto Dealerships Can Improve Marketing By Utilizing Data-Driven Targeting

What worked just a few years ago for dealers is not the same today, with the influx of using mobile devices, consumers have changed the way they research products and how they make decisions to purchase a vehicle. Regardless of the generation, consumer behavior now requires dealerships to alter the way they reach their targeted audience. … Read more

Social Media Helps Auto Dealerships Build Valuable Relationships With Consumers

The automotive industry is dependent on positive consumer experiences and this is why social media is a great tool as it allows dealerships to build authentic relationships with their current customers and connect with potential ones. By actively interacting with your business’s followers, your dealership will benefit in the following areas: Search Visibility | Brand … Read more

How Traditional Advertising Now Works Side-By-Side With Digital Marketing

Most automotive dealers will set their annual marketing budget to focus mainly on traditional advertising methods (print, TV and radio) and while these sources produce positive results, they may no longer match the ROI from just a few years ago. This is partly due to the internet changing the way many dealerships approach marketing, as … Read more

Social Media Allows Auto Dealers To Increase Their Online Presence

Dealers not utilizing social media, even if on a very small scale, are losing out on exposure and interaction with consumers who could potentially walk into your automotive dealership. Social media use is steady and WAG can assure you it is not going away any time soon, if anything it is going to continue to … Read more