How Traditional Advertising Now Works Side-By-Side With Digital Marketing

Most automotive dealers will set their annual marketing budget to focus mainly on traditional advertising methods (print, TV and radio) and while these sources produce positive results, they may no longer match the ROI from just a few years ago. This is partly due to the internet changing the way many dealerships approach marketing, as … Read more

Social Media Allows Auto Dealers To Increase Their Online Presence

Dealers not utilizing social media, even if on a very small scale, are losing out on exposure and interaction with consumers who could potentially walk into your automotive dealership. Social media use is steady and WAG can assure you it is not going away any time soon, if anything it is going to continue to … Read more